04

2020-2022

Another store, another experience

MCstore is a small concept boutique near Modena. Here I met Cinzia and we started our creative collaboration. For a year and a half I managed the store’s social accounts, choosing the tone of voice, the images and the strategy to post.

I was in charge of styling, combining my personal taste with that of the owner to find the right balance of the image we wanted to convey. I was also in charge of taking photos and creating graphic and video content for social.