// Parentesi abbigliamento
2015 – today
Playing as
co-owner
Project frame
small business
A space where built my idea of fashion
Parentesi abbigliamento is a clothing store where I have worked since 2015. Here, I can express myself in multiple ways. I am used to taking photos, managing social media, styling for shoots and, also for customers, buying clothes, visual merchandising and window dressing. And, of course, sometimes I work as a salesperson.
After eight years of experience, I have improved my approach to customers and increased my knowledge about fashion-appropriate materials, cuts and shapes, and seasonal trends. And I continue to learn!
+++ Interiors and visual merchandising
Over the years, it has been necessary to renovate part of the interior. It has been challenging to find a fresh, non-trend-related solution and maintain a certain budget to purchase new furniture and elements to add to the design. Each piece is simple and clean so that the items are perceived first.
I monthly change, add, and mix garments to have a new display: a new way to match colors and a new possibility for older garments that were not chosen in the last layout.
+++ Branding and communication
Since the opening of the business, I have been in charge of the image of the business. I have designed logos, digital and physical flyers, gift cards, shoppers and all the printed media a store needs.
I also manage social media: Instagram and Facebook. I create content for stories to engage new customers and tease old ones.
+++ Shooting and styling
The best part for me is thinking how to style clothes, due to seasonal trend and personal taste, and then shooting them.
Luca Miodini 