Luca Miodini

// Via Fiori10

2022

A collab for a brand identity

Via Fiori10 is a brand representation studio based in Modena that presents and sells collections to stores throughout Emilia-Romagna. Cinzia, the owner of the studio, after a collaboration on another project, asked me to study a fresh and fast corporate image and a good strategy to communicate her needs.

For the corporate image, the starting points were the firm’s exterior wall-logo and the typical color of Modenese houses, a brick-orange red that colors the firm’s exterior walls. The logotype design is as bold and clear as the exterior one, easy to remember and with a good rendering both in print and on screens. As for the palette, the main color is a brighter, fluorescent shade of brick-orange red combined with more muted colors.

After an interview and knowing the brands represented, the presentation and sales process, it was easy to identify a method to present the collections to customers. The only social channel chosen is Instagram, in the footer the images we chose to describe the space and Cinzia. For each brand collection we decided to post three photos in a row, the middle one with the logo of the brand represented and the two side ones with the photo of the shooting and a video presentation. Each brand has a highlight with a data sheet with type of merchandise, sizes, contract conditions and direct contacts.

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